The style of imagery we’re looking for exudes a clean-cut (pun intended) professionalism without losing the authenticity of real people doing real things in real places.
Our subjects shouldn’t seem overly posed to the point of cheesy or stiff. Our environments shouldn’t be so meticulously refined that it seems unnatural for someone to live or work in that space. Our lighting shouldn’t be so dramatic that it jolts the viewer out of the scene.
Do use photography from approved sources that abide by our photography style guide.
Do not use clip art or cheesy stock photography. Ever.
Do use natural lighting. If you must use artificial lighting to balance a scene, use motivated lighting that looks natural.
Do not use lighting that is obviously artificial due to it not being motivated, too hot or too harsh.
Do minimize the impact of shadows on your subject and scene. Try to keep them soft and out of the way.
Do not include shadows that are harsh or dappled shadows from trees that create a distracting pattern.
Do shoot portraits where the environment isn't overpowering the subject, but is still intact.
Do not shoot portraits where the environment is over exposed, under exposed or blurred out.
Do create bright vibrant color pallets in post-production in a way that appears natural.
Do not alter, boost, add or remove colors in a way that would make the image look unnatural.
Do use subjects who are real people from all races, genders, economic statuses and body types.
Do not use stupid hott models. Nobody wants to see that.
Do capture people doing real things.
Do not overly posed your subjects.