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In an era of mobile phones, websites, social media, and sick lawn care business software, business cards can seem a bit old fashioned. A question I see quite a bit is, “Do I even need a business card for my lawn care company?”
In an era of mobile phones, websites, social media, and sick lawn care business software, business cards can seem a bit old fashioned. A question I see quite a bit is, “Do I even need a business card for my lawn care company?” The short answer is, in my experience, “Yes, Absolutely!” If that answers all of your questions, carry on and give our app a try ;-). If you stick around, I’ll be talking about some of the reasons why all lawn care operators need business cards.
The most compelling reason why business cards are important is that it is an easy way for potential customers and current clients to store your contact information. A customer doesn’t always want to take the time to write down your contact information or put it into their phone. A card is an easy way to let them do it later.
Additionally a business card can be great as a simple marketing tool. Your super fan clients can hand them out to their neighbors and friends. You can leave them in local hardware stores or coffee shops. Once I stuck them under windshield wipers in a parking lot at a home and garden show. The same thing that makes a business card easy for you to hand out makes it easy for others to pass around.
Lastly, business cards for your lawn care service business are so inexpensive, it begs the question, “Why not?”. A box of simple business cards can be ordered for less than $50, which means that one lawn contract signed or one landscaping installation covers the entire box. I might even argue that a business card should be one of your first marketing expenses, even before a website (Blog: Website Alternatives) or branding on your vehicle.
One of the biggest mistakes I made early on in my lawn and landscaping company was that I would give a potential customer my card and just hope they would call me back.
My advice is to always, always ask if you can have their contact information as well. Say something like, “Would you mind if I called or emailed to follow up later this week?”. Not everyone will say yes but in my experience most folks will. If they seem hesitant, tell them you would like their email so that you can send over an estimate in writing to match what you told them. Once you have their contact you are still able to follow up with them, even if they forget about you.
As with any form of marketing, it is important to design your lawn service business cards in a way that stands out. Your business card needs to rise above the rest of the herd. Now there are two ways to stand out. The first, which I recommend, is to have a great eye-catching design. The second is to do something so bad or outlandish that your card will be remembered. Just probably not in the way you want it to be. We’re going to go over some “Do’s and Don’ts below that will help your business card stand out in a positive way.
There are some great places online to get business cards and some pretty bad ones. Almost every company will have great deals for your first purchase. Almost all of them have templates and those templates can be very bad or pretty decent. Choose wisely. I personally have ordered business cards from Canva (great!), Vista Print (meh), Moo Printing (great!) and a local printer (meh or great depending on how they do it).
Despite most of our communication taking place online these days, there is still an important role for business cards for your lawn maintenance business. For some tips and examples of great designs from our own product designer check out this blog HERE (Lawn Care Logos & Branding: Everything you Need to Know | Check (hellocheck.co))